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Thank you for visiting the agenda site for 2014 CPO Forum, presented by AutoTrader.com! For more information about the conference, please visit the full conference website at http://cpo.autoremarketing.com. If you would like to register for the CPO Forum, visit http://cpo.autoremarketing.com/register.

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avatar for Scott McMahon

Scott McMahon

Equifax Automotive Services
VP of Marketing

Scott comes to Equifax with over eight years of automotive digital media experience at AutoTrader.com, where he led their strategic development area which helped foster tremendous revenue growth. Among his contributions, Scott helped navigate the strategic acquisition and integration of KBB, vAuto, VinSolutions, HomeNet and others to drive greater value within the automotive marketplace. Scott brings a unique perspective focused on providing innovative solutions that will help transform the automotive industry as it continues to evolve. Scott oversees marketing strategy development and execution for Equifax Automotive Services.